GRUMPY CAKES

Grumpy Cakes is a conceptual cafe and dessert brand designed to bring personality and edge to the sweet treat space. This project explores visual identity, packaging, and illustration with a focus on building a cohesive, character-driven brand. Balancing bold typography with playful illustration, the design system captures the essence of a brand that’s both expressive and relatable—because treats may not solve everything, but they certainly help.